SDF

Visionary : Hyun-Soon Lee [Vice Chairman, Hyundai Motor Company]

In this “winter of hardship,” companies across sectors and borders have come up against unprecedented woes.
Yet a select few have nonetheless continued to outperform their rivals and surprise the markets.
We will hear from “Mr. Engine” of Hyundai Motor Company.

- With the economic crisis bearing down on the world’s major automakers, what are Hyundai Motor’s key strategies to survive and stay a step ahead of its rivals?
- What innovations is Hyundai Motor targeting to help forge a new era for the automotive industry?
- What is in store for the industry in the coming decade? What cars will hold the greatest appeal for consumers?
- Hyundai is considered one of the world’s most pioneering car engine innovators. What are some of the major evolutions/revolutions that have emerged from Hyundai Motor’s engine development? How does the company stay at the cutting edge and what ‘dream engine’ might be envisioned for the future?