The Age of Empathy : Connecting through Design
2011.05.25
Visionary : Peter SCHREYER [Chief Design Officer, Kia Motors]
Since 2006, Kia Motors began a streak of remarkable successes.
This wasn't enabled by physical or material investments, but by one designer's remarkable vision. Recounting this rapid string of achievements, Peter Schreyer, Kia's Chief Design Officer, shares his visions on how we can breathe new life into cold steel with the value of empathy and how we can connect better with consumers through design.