SDF

Visionary : Bong-Jin Kim

We All Are Creative [Whether You Realize It or Not]

Every design has a purpose that goes beyond visualizing ideas - it should be able to connect people’s minds and change their behaviors. A designer is a person who solves problems between users and products, users and services. The path-breaking, creative solutions do not arise purely by chance or come from natural-born gifts, but are the results of painstaking training. Woowa Brothers developed Korea’s top food delivery app called “Baedalui Minjok Delivery People” that advertises restaurant information more easily, accurately, cheaply and, most importantly, playfully. It is rejuvenating the industry previously dependent on door-to-door flyers, creating a vibrant culture around the restaurants and customers. What kind of work ethic and environment do we need to turn ideas into action, and into a new culture for everyone involved? Kim Bongjin, CEO of Woowa Brothers, believes that we all have the ability to tackle a problem or two on our own, and bring small changes in our society – that we all are designers. He delivers a recipe for creative confidence.