SDF

Jerald Fritz

The Future of Broadcasting

It has been said that the “Public’s interest defines the Public Interest.” There is no better example of this concept than meeting the evolving demands of content consumers by broadcasters. A sea-change is underway to alter dramatically the way traditional over-the-air television is transmitted. This “Next Generation” standard holds the key to transforming a mature industry into a vibrant competitor for data delivery and meeting the sophisticated demands of viewers. Converting from a single purpose transmission language that only conveys television programming, the new standard is an enhancement providing for increased data bits that are for the first time mobile, universal and Internet Protocol-based. It opens opportunities to deliver enhanced core television services such as robust, multiple channels of higher quality, ultra high definition video and immersive, “3D” audio, as well as the entire range of geo-targeted programming and advertising, personalized content delivery, data collection and measurement, and advanced emergency alerting functions. The number of datacasting opportunities to meet business and consumer demands is limited only by entrepreneurial imagination. “Next Gen” is nothing less than a massive enrichment to the Public Interest.