SDF

The world has seen its share of economic crisis and recession since the inception of market capitalism, but the crisis caused by COVID-19 is unlike any we have ever seen. Even the most basic economic activity has come to a virtual standstill as we prioritize staying safe from the life-threatening virus. Moreover, given the highly contagious and easily mutable nature of coronavirus, it seems highly unlikely that things will ever “return to normal.” On the contrary, the changes wrought by COVID-19 will likely become the “new normal.” In this session, two Bain & Company partners examine from a business and economic perspective how COVID has changed and can be expected to further change our world and the implications for consumers.